Network Digital Newspaper Multimedia Interaction Design

With the rapid development of Internet, the time people spending on net media are more than the others. The way they obtain information and the requirements of reading are changing frequently. This kind of things that people who come to work and open a Newspaper in order to look for some pieces of information are being replaced by Online Media and the Online Media are becoming an important way to obtain information.At present, the "Online Digital Newspaper" was born under the situation striking by the "Net Communication" is being quite popular to large members of readers. Its well-surging positions bring a lot of unprecedented anxiety and embarrassment to the "Traditional Media". It shows that Internet has been fully integrated into peoples' working, learning, living, entertainment and the other fields. However, there are a lot of hidden opportunities of business behinds these crises, which are the profitable complex business models for traditional and digital publishing industry. Therefore, China's publishing industry is changing its own states. They using the advantages of Online Media, gradually explores the combination of the best fit point between "Traditional Media" and the "Network Media", and they began to build up their own suitable information platforms for contemporary readers demand for.Although, the "Online Digital Newspaper" figures have been presented in China's digital press history, it is still being studied at the preliminary position. It also has many shortcomings which "Interactions and Multimedia" performances. As the name implies that the "Multimedia" has not been fully applied or reflected.This paper uses the characteristics of the "Traditional Newspaper" as a base, and studies the "Multimedia Interactive Events" of the Online Digital Newspaper as research objectives, a detailed observation and analysis on the developments of China's publishing industry is being made, and the using status of multimedia technologies on digital publications and net media are being analyzed. Reviewing in a multiple-perspective way to utilize the research results of Layout theory, Visual art design, Streaming technology, Digital animation technique, www technology, Human-computer interaction, Design psychology and the others, systematically studied the multimedia interaction of Online Digital Newspaper, and defined the conceptions of Online Digital Newspaper and the theoretical frameworks for its interactive elements. So that makes up some necessary supplementary of the "Traditional Newspaper" and its communication mode based on the aesthetic demands and linear narratives.In the end, closely concerned about the technical developments of the Online Multimedia Digital Newspaper, and the expansions of its service functions, and the researches on its information communications, so that expects to the development trend of Multimedia Digital Newspaper with an innovative standpoints.