Rural Information Service Demand Influencing Factors

Issues concerning agriculture, countryside and farmers have been a big bottleneck for the society development and modernization process. The poverty of farmers is in large part due to the information asymmetry, which can be improved by the informationization process. To enhance the supple of rural information service, we should first research its demand, which is the footstone for our government policy constitution.The dissertation firstly identifies some key concepts concerning the rural information service, makes a judgment about its properties, introduces the theory framework of Communication, the Innovative Diffusion and the Pubic Goods, and discuses the current research status and what still needs to be done. Then based on the deep analysis of the subject, the status, the content classification and the characteristics of the demand, this dissertation constructs a model to study which factor significantly relates to the different content and channel of agricultural information service. We conduct the descriptive analysis, the correlation analysis and the Logistic analysis to validate the model. In the end, based on the above research, this dissertation analyzes the current status of the rural information service supply and discusses how to build an effective and efficient rural information service system.The dissertation has achieved much breakthrough. It creatively introduces the integrated theory framework to analyze the demand of rural information service and conducts the inference statistics analysis rather than merely descriptive analysis. Besides, the research also pays attention to the civil information demand and the female information demand, which raraly be seen in other papers.The central government has issued several crucial policies to accelerate the informationization process of rural areas and the practice is still going on. This dissertation can provide some guidance for this campaign.