Research On The Demand And Supply Of Entrepreneurial Information Service In Cangyuan

Entrepreneurship as a stable growth,insurance employment,promote an important way to promote,can effectively promote economic development,ease employment pressure,social development for the added economic power.In the work of information services for entrepreneurship,the contradiction between demand and supply often affects the effectiveness and quality of information services.How to find the balance between the demand and supply of information service,so that the business information service can better meet the service needs and promote the smooth development of entrepreneurial activities,has become a worthy of research topics.Due to the geographical location,economic development status,information level and other factors,some border areas of entrepreneurial resource endowments and coastal developed areas far off,entrepreneurs in information access and other aspects of the disadvantaged position,seriously affecting entrepreneurial activities.Cangyuan County is located in the southwest of Yunnan Province border national autonomous county,bordering with Myanmar,is the "bridgehead" project one of the key construction projects.The rich natural resources and unique national cultural tourism resources have become the foundation of the people's entrepreneurship,but the lack of information resources and poor information channels and other factors seriously affect the work of entrepreneurial information services,but also restricts the people's business,the pace of poverty.Based on this,this paper takes Cangyuan as the research area,and explores the shortcomings of the ethnic areas in the work of information service,in order to gradually improve the Cangyuan County entrepreneurship information service work.This paper analyzes and analyzes the demand and supply of venture information service in Cangyuan County from the perspective of supply and demand.The demand part mainly investigates the information demand,information acquisition behavior,information satisfaction degree and information comprehension degree of the entrepreneur.The supply part mainly investigates the current business information service mode of Cangyuan County,including the information service mode and the network information service mode The author points out the problems in the work of Cangyuan County's venture information service,and tries to improve the lack of information service in Cangyuan County.Through the research and analysis,it is concluded that the demand and supply of venture information service in Cangyuan County are unbalanced.Different types of entrepreneurs in the information needs,information access channels exist differences;entrepreneurs in the information needs,information access channels and information services sector there are differences.Entrepreneurial information service needs and supply are subject to a variety of factors.To optimize the supply and demand of entrepreneurial information services,we need to optimize the policy environment of information service;strengthen the infrastructure construction;enrich the way and way of information communication;optimize the network information service platform;optimize the service design and operation management;strengthen the information service team;Rich information channels and information services;improve entrepreneurial awareness and information literacy.