Based Travel Agency Network Of Vertical Search Engine Marketing

Vertical Search Engine is a new conception of search technologies,which is for the existing search engine be unable to meet search personalized needs of users and Information Dissymmetry on the net.To be characteristic of "special","accurate" and "close",it has become one of the most important Network Marketing channels,stresses the center of individuals,searches information at the background of an industry,and satisfy the consumer individuation need,breaking the bottleneck of the unable classed consumer on the line.Based on summarizing previous studies,the paper presents a entire and system analysis of Vertical Search Engine Marketing on the line,as follow as three perspective, that is to say,the technology basis,the main model,and the core thought.At the same time,the author has put forward self-view.With the comparison between Common Search Engine net-Marketing and Vertical Search Engine net-marketing,we think that the Vertical Search Engine net-marketing enriches some net-marketing theories,and gives some important guide to models of tourism enterprises' net-marketing in modern.On the basis of maturity models of search marketing,and with the thought of Tourism Search Engine,the article concludes that the model of tourism enterprises' net-marketing based on Tourism Search Engine is consist of the prepare system of tourism enterprises' net-marketing based on Tourism Search Engine,the putting method into practice system of tourism enterprises' net-marketing based on Tourism Search Engine,and the supporting system of tourism enterprises' net-marketing based on Vertical Search Engine.According to the search demand of search users on the line,the author thought that present net-marketing maybe need build a new model,special field and searching.The paper discuss characteristic,merit and challenge of new net-marketing bring out the new concept of the fourth management party for the development of the model of Vertical Search Engine Marketing.At the same time,the author make Network Marketing based on the site of www.chinaevery.com taking X tourism agency as an example,and suggest for some questions in practice.