Hangzhou, The Local Newspaper Offered The English Zhuanban Empirical Analysis

This essay took the English page established by two major newspaper corporations in Hangz-hou—Zhejiang Daily Newspaper Corporation and Hangzhou Daily Newspaper Corporation as th -e research object from the historical view.It dates back to and analyzes the background,history, present situation and managing ways of the English page founded by the two newspaper corporation. And it apply the method of displaying evidence to carry out five main problems about the bilin -gual page nowadays and approaches to solve them through the qualitative and quantitative analys is in resent three years of Hangzhou Weekly in DuShi Express and Bilingual in Qianjiang Evening Paper from the opening day to now(the date of 2006.9.30).The essay suppose that local comprehensive daily newspaper needs to enhance the investment and strengthen the research of the English page from the strategic perspective.By this way,the English page will not only develop the functi -on of conveying politics and learning English,but also find its position and become a new frontie -r for clients,advertisements,readers,information and resource from market.The English page in this essay refers to the page with all words in English,including the bilingu -al page with the content mainly in English and translation in Chinese.The newspaper in this essay refers to the local comprehensive daily newspaper.