From Newspapers Advertising The Universal, Of The Chinese War Of Resistance

The newspaper ads of Anti-Japanese War was one of the forms to reflect the Chinese nation against foreign aggression, which has its rich historical significance and profound academic value. As domestic scholars'research on the Sino-Japanese War mainly focus on political, economic, diplomatic, and military aspects, the impact of big media advertising has not been studied, so it can be said that this is a virgin land. This article, through the ads of"declaration"newspaper which had a great affect during the Anti-Japanese War, looked at the entire national character and the justice of the Sino-Japanese War, and its encouraging power for the people. The article is divided into four sections to give a basic evaluation and summary of the resistance ads of"declaration"newspaper during the Anti-Japanese War (1936 - 1937). The first chapter gives a brief introduction of the origin of China's newspapers and the emergence of modern Chinese newspaper ads and the origin of Chinese ads and the origin of modern advertising and the development history of the "declaration" newspaper evolution of advertising; Chapter 2 gives a classification of the "declaration" newspaper ads from content and category; Chapter 3 is the focus of the article, focusing on analysing the content of the Anti-Japanese War ads such as the cultural life of supplies, luxury goods, pharmaceutical and books and individual patriotic industrialist, national enterprises heroic deeds , summing up the war of resistance ads with the times, targeted, and called on the national character and characteristics, setting out that the Anti-Japanese War ads can strengthen the whole nation's solidarity, cohesion, economic development and expose enemy of the barbaric acts, and promote the unity and cooperation among all classes and inspiring the national spirit, etc;Chapter 4 reviews the historical value and practical significance of the "declaration"newspaper ads during the war of resistance , from a historical point of view, the war of resistance during the patriotic advertising, as people experience the war history, diverse and rich historical materials, has a strong historical value. From the practical point of view, the Anti-Japanese War of advertising, can awaken people to remember history, cherish peace, especially against the Japanese fascism, militarism rise again, and the Chinese and Japanese people generation after generation the desire to continue friendly relations and give some inspiration and experience for the modern advertising to meet the modern needs of the people and reflect social progress.