| In the multimedia information age of globalization ,China's TV industry is going on profound changes against a background of super development of multimedia techniques and unprecedented competition.In case of being eliminated TV programs are obliged to follow steadily the pulse of our times and incessantly produce creation. Until today the narrative means of storilization has been adopted by TV program makers.The concept of storilization has entered the programs of news,talk,science and education,entertainment,etc,which in effect increases the rating of TV program and gain pleasing profits.The essay takes these kinds of programs as object of study and through the analysis of their narrative strategy and means of story narrartion it discovers the significance of the means to propaganda ways of TV programs. Meanwhile,another analysis of the abuse of storilization in TV programs shows that storilization is a sword with two blades,thus individuality and creativity is claimed in the fashion of TV program storilization.The essay applies a number of theories of media studies and narrative studies in the case study. In the text analysis of TV programs the narrative strategy and means of storilization in different types of programs are obtained. Their main characteristics are as follows: the stress on the creation of stereoscopic characters,demonstration of the process of events,display of a real scene.In addition,attention is paid to the installation of conflict and use of audience involvement and the grasp of rhythm. Therefore,the audience are easily attracted into the stories and the aim of transmitting information is arrived at.The creativity of the essay lies in the connection of micro narrative means and macro propagation concepts with the interpretation of the fashion of TV programs'storilization.In the meantime,the narrative strategy of TV programs'storilization is analyzed and the phenomenon is pointed out to be the reaction of identitilization and an alarm to it is given. |
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