Research In The Visual Text Of The Mass Media Mislead And Deceive

This article on the field view of the human communication theory, the sociology, and the semiotics as well as the graph and image, carries on the analysis and the criticism to visual misleading and visual cheating phenomenon in mass media visual text. It proposed the brand-new concept of visual misleading and cheating, and summarized all possible visual misleading and cheating forms the mass media visual text .Moreover, this article will propose corresponding solutions and countermeasures to these visual misleading and cheating phenomenon through the cause analysis of these visual misleading and cheating in mass media visual text.First of all, this article will make definition of visual text, visual misleading, visual cheating and their scope limits in mass media, Afterwards this article will carry on the induction to concrete manifestation of visual misleading and cheating in the mass media, which scope including all printing media and electronic media. Secondly, visual misleading and cheating affect audiences' various aspects as well as the society and the media through all these induction and summary. Once more, for further inquiring the cause and the mechanism of these visual misleading and cheating, this article will make concrete analysis on the mass medium own, the audiences, the communication processes, the market factors, the social environment and language characteristics. Finally, in view of these visual misleading and cheating information which has negative influence to the audiences, we proposed the related measure and the countermeasure, which expect to enhance the visual literacy of both the media and the audience, and to improve the whole ecological environment of medium visual communication through these suggestions.