The Media Shows

This paper based on the idea that the contemporary culture is a system of media show, which can be discoursed in text analysis. The study stands two basic elements: nothing is non-media, and no division between so-called "popular culture" and "elite culture". Culture is the life constructed by media, which is proved by some typical media forms, such as news, advertising and the cyber, etc.Whether some daily matters and popular texts can be studied in communication system, what contents are they included, and which meanings do they create? Text analysis helps answer these questions. As a methodology of thinking, text analysis helps build a universal explanation for social sciences research. As a perspective of theory, it helps discover meanings buried under forms and contents of discourses. The author thinks that the implication of text analysis has positive function to bring the broad daily matters within the communication studies.In series of media forms, the most remarkable one is our life, which is the biggest culture text. In the life, the system of text, various human feelings are expressed, transmit and constructed through media. Being the basic function of mass media, meanings and feelings have been given back to people, which belong to them. And to the experience of emotion, there is no division in race, generation or class.Last part of this paper elucidates some typical media texts, particularly the emphasis on news, advertising, the cyber, TV show and so on, these texts' meaning between message and audience, and the activities of people expressing their points and feelings. Some fresh points are included in this part. All of the culture shows break their traditional borders, cross the different races and countries, and create some new forms of culture. The modern media industry pushes this process ahead directly. This is the media shows, of little significance to the so-called pure aesthetic art.