Tv Media Advertising Resources For Innovative Research

The television media (mainly refers the satellite TV and family television) is the most popular and most mainstream media in present China, which also has most audiences and the longest contact duration . Presently, with the policy limit, consumer's avoiding, advertisement host's rationality, new technical impact, new media challenge and so on factor, television advertisement is facing with stern competition situation.Carrying on the innovation to the advertisement resources, creating more novel special form advertisement, is one of the countermeasures to facing intense advertisement competition for the television media.The innovating of advertisement resources, must conform to the individuality and the flexibility request.In the meantime ,it also must emphasize the strategies and the rules, follows certain directions and ways. That can safeguard the television media advertisement innovation to be reasonable and sustainable. Such as placement advertisement, the market operating of public service television advertizing and so on. Have provided the specialized operation model forms for the television media advertisement resources nnovation from different angles.The worth noting is, as a result of the advertisement idea and the operational level difference, in the television media advertisement resources innovation practice, the nature and the level also is different too.The television media should go a step further the standardization and systematization in the advertisement resources innovation, to realizes the Scientific operation and reasonable development.Moreover, the television media should seek new thought and attempts new method for the innovation to the advertisement resources.This paper try to research the innovation to the advertisement resources of television media through the massive literature reorganization and example analysis. The author expect the research could provide succssful models for television advertisement innovation. To help the innovation of television advertisement resources to gain biggest benefit, be more healthy and sustainable.