New. Broken Cocoon Figure

Government affairs news, which contents are activities of leadersand meetings and official documents. It is not only the main componentof the organs of Party Committees at all levels, but also the importantmeans of the party organs to guide public opinion, serve people, andPopularize policy.However, "stereotypes" enveloped the government affairs news ofthe party organs firmly like a thick cocoon. It makes the commonreaders misunderstand the substance and then being abandoned in theprocess of receiving.Any news must achieve the purpose of communication object byreasonable means. The government affairs news of the party organs mayinfluence readers by read efficiently. In the process of read, news mustbe tripped by the selective law also. Selective attention, selectiveengagement, selective memory and selective understanding reduce thereaders' information volume about the government affairs news, theinfluence of party organs, and the services and guidance of party organsto people again and again. So "breaking out of cocoon"——abreakthrough the restraint become not only the shackles of the PartyCentral Committee, the summons of theoretical and the expectation ofpeople, but also the inevitable choice of party organs to deal with thecompetition of fierce market. Turn the perspective of reports from "obeythe higher only" to the populace, and make it be the beginning ofinnovation and the base of content choice of government affairs news.At the same time, press the news by popular and colloquial words, guide the news by practical significance and interesting headlines of, show the news by the structure and method of meet the reading habits ofpeople, it will be the practical ways of optimizing effectiveness ofcommunication of the government affairs news of party organs.