Weixing Group's Customer Relationship Management System Design And Implementation

With the rapid development of network, the Internet has become the center of communication and information. It implements profound influence on the development of each field. As the medium and large sized enterprises in the coastal areas of Zhejiang Province grow swiftly, they need more and more customer information. As a result, the customer information management turns out to be increasingly important. It is of great significance to launch a website for managing customer information. Under the present Internet environment, making full use of customer information resources, the website is convenient to apply and easy to develop.The paper makes an analysis on the research significance and present situation of the customer management system, characteristics of JSP and ASP and summarizes the advantages of the customer management system. The system is designed with the technology of JSP and based on B/S three-ply hierarchical structure. On the basis of UML, the paper analyzes the demand of the system and accurately divides the function module so as to lay a sound foundation for the smooth realization of the system.The paper focuses on building a dynamic website of customer relationship management with the technology of JSP and JavaBean for WeiXing Group of Zhejiang Province, a very famous enterprise in the city of Linhai. The website makes full use of the typical characteristics of Java language, namely, easiness, multi-platform and safeness. The system is efficient, safe and practical enough to fulfill functions ranging from the maintenance of the basic customer data and customer information, service for customers, to information service.The paper also puts an emphasis on Struts' characteristics and the theory of realization the working mechanism of MVC. Moreover, it describes the design of the system and its realization process. According to the characteristic of Struts, namely, to provide the general and brief means of realization of Web, and through configuring files manage all parts that can be expanded and modified in the application of Web supported by Struts. If Web is developed in this way, it is much easier to manage and transfer programs. In the process of launching the project, the author of the paper has done work as below: 1. making analysis on demand and supply and making sure the work the system needs to do; 2. planning and managing the project; 3. configuring and designing system; 4. system testing and trial operation。...