Enterprise Customer Relationship Management System Network Study

The application of CRM (Customer Relationship Management) on the internet is analyzed in this thesis. The obtained results indicate that the application of CRM on the internet not only configures reasonably the inner resource but also let the outer information involved, which can accelerate the development of the enterprise.After reading and integrating lots of correlative science and technology books, the domestic and international research on CRM is summarized, and then the system frame is built. The conception of relative degree is proposed in the theory, which involves some methods in economics, such as the lifecycle curve of product or technology and the principle of time sequence, and so on. So the foundation for researching the system is built. Applying the technology of data warehouse and the correlative arithmetic of data excavating and method for classifying the clients, the resource analysis module is built,and the problem of data disposing and service management is resolved. The clear relationship of clients and sale strategy is obtained and the valuable client resource is grubbed up by analyzing the information of the clients. The enterprises will gain more clients and businesses opportunity, accordingly, the effect of less investment and more output.is attained.Moreover combining with the current condition of the domestic enterprise, the scheme how to solve the application of CRM on the internet is proposed in this paper, which suits the enterprises in our country. And each function module of CRM is designed in the paper. These modules make the enterprises achieve the flow, automation and intelligent of client resource management, the CRM and the system designing have a better revelation by each function module of this system.