The Men's Magazine, The Female Perspective

Recently, vogue magazines in China are in prosperity. It is the magazine of men that catch people's eyes. The magazines of men in the article we discuss is referred that the vogue magazines which are aimed at men, not including other magazines which are read by most of men widely, for example: financial magazines,sport magazines and etc. In the patriarchy, the images and the expressions of the female are tied by the male, and the female can't represent themselves. Standing the point, the article analyses the background of the magazines of men's rise, and deeply research the texts, audiences and institutions of the magazines of the men ,and explore the expression of discourse of the female ,the embodiment of the consciousness of the female and the role of the female in the process using the theory of the communication, and disclose the process of ebb and flow between the sexes. Great changes about the patriarchy happen in China, and the power of the female's discourse is increasing. We can understand the ebb and flow between the sexes by analysing the magazine of the men, and our aim is to build a harmonious society. The magazine of the men as a kind of the media provide us a open space to increasing the understanding and the communication between the sexes, and promote the progress of the society.The way of research in the article is concentrated on the chapter II:First, the using of the content analysis. the content analysis about the Jiang Yingyao's column of The Amphitheater between the Sex on 10 issues of the magazine of men named is done by a detailed analytic sheet. From the sheet, we can conclude that the female of today not only come out with opinion in the female's view, but also improve the space from the female's to the male's.Second, the using of the dialogue. According to the dialogue of the people on the cover in the magazine named , I pay attention to the two characters: interactional control and turn talking. From this, we can see that the identity of the society of the female is identified and the status of the female is respected. Thus ,the great changes of the expression of the discourse of the female happen in the magazine of the men.Third, comparative research. By comparing the images between the sexes we can see the female image break the"rigid image"in the traditional medias. The magazine...