| This text aims at through managing the analysis of the current situation of the TV programs made by Inner Mongolia TV station, find the strategic orientation of Inner Mongolia TV Station; Having carried on the discussion to the human resources management style of the TV programs made by station, it finds the new incentive mechanism and salary system. This text also finds the new management mode of the TV program and cultivated direction finally.This text thinks the positioning of the TV program made by Inner Mongolia TV Station should regard deep national culture inside information as the starting point, according to the characteristic of each program and the goal audiences, and investigate the relevant data of the organization according to authoritative rating, make accurate scientific strategic positioning of the program, and insist it to the end. It should be according to orienting and creating the unique sign of the program and distinct characteristic at the same time, thus improve the popularity of managing the program made by station and good reputation degree.This text thinks that only really manages the programs made by Inner Mongolia TV Station and carries on market-based operation, and forth effort on making the brand program, then could bring up the brand channel, the brand TV station, raise the core competitiveness of the program made by Inner Mongolia TV Station finally.This text also puts forward and sets up and turns index into the main and standard program and appraises the system with a whole set of quantity. They include the rating evaluation index of the program, cost-effective evaluation index of the program, audience's evaluation index of the program, program expert and authority's evaluation index, the evaluation index of person liable of the program, evaluation index of every position of program, etc.This text thinks, the management mode of the program made by TV station should be the inside administrative center, the program produces should be as the channel. Administrative department makes for the center, in the program is manufactured, pursue the channel to manage the function. |