Newspaper Brand Management

Today the compete advantage of newspaper not only lies on its content but also lies on its continue industrial merit. So, the newspaper industry import the concept of "brand" from the market. Its motive is that establish the strong sign and improve the working lever. The newspaper brand represents the most highest layer of compete .The consciousness of the newspaper brand is gradually intensity. But preserve and keep the brand is not enough doing.In order to guard against its decay, in the essay, I analysis the connotation of the brand and discuss the approach of working newspaper brand and the strategy of preserve the good fame.The prosperous newspaper brand has four hallmark such as superiority, peculiarity, inaugurate, affection. Bring into play the initiative and innovation of the staff is the foundation of deal in the brand. The newspaper coordinates its localization to adapt the reader' s demand. The newspaper brand labels a kind of culture and character. It including content, modus, disseminate, introdution, service etc. Owing to the restrain of system, our decision-making may ignore the economical profit. The mechanism reformation is necessary to the development of the newspaper industry.The lengthen of brand may realize the asset transfer and let down the rampart of the new products enter the market.The crisis of public relationship is from two respects: other's circumvention and own defect. No matter what reason, one should clear the air, on one' s own pay the fiddles and ask for the forgive,Plot can be used to propaganda the newspaper brand. Its key is to find the news source. Conducting the newspaper brand must has the overall managing concept.All the branch or department must coact and tie in to configurate integrant advantage. The newspaper brand need sostenuto pay out true love and solicitude, only this, it can keep youth forever.