On Publishing The Business Activities Of Credit Problems

As long as the cheating in activities of publishing management cannot be avoided, the struggle between abiding by one's credit and violating one's credit exists. During this long-term struggle the normal order of publishing field formed and publishers tend to take "to be honest and abide by our words" as their management concept. In order to maximize their interests through exchanging at equal value in market, successful publishers pay much attention to the building of commercial moral, implement the management concept of "basic principle of abiding by our own words" and regard credit as the soul of publishing field. Abiding by one's words, attaching importance to one's reputation, keeping one's promise forms basic moral concept and strong centripetal force of publishing field.The key manifestation in the research of publishing credit is objective practice. The system of credit provides a normative pattern for this practice, but this practice needs a more systematical restriction that is the establishment of mechanism. The establishment of mechanism can provide a favorable environment for publishing management to ensure long-term interests and repeated game in the publishing market.The publishing activities are processes of communication among writers, publishers, agencies and readers in order to achieve the Pareto Efficiency. Chinese traditional ethics attach great importance to "to be honest inside and achieve reputation outside", which can be applied to the whole processes of publication. "To be honest inside" embodies the constructional basis of the culture of honesty; "to achieve reputation outside" is the necessary path through which the mechanism of credit can work and play an active role. In one word, one should abide by his own words and try his best to achieve a good result.