A Study On The Audience Of "Little Fresh

"Small fresh" at first refers to the fresh and beautiful style of music.Today become a sub-culture and flourish in many areas and gradually become an economic growth point.Based on the rapid development of technology and the popularity of smart phones, mobile media booming.The number of mobile applications presents a rapidly growing trend, but there is a big difference between usage and popularity.However, such "small fresh APP"with small fresh style stand out and show positive trend of development in lots of apps.It not only get a small minority groups,but also attract the public.This article is intended for the use of "small fresh APP" of audience analysis, starting with the definition and origin.Firstly,according to the definition, main features, current development status and some typical "small fresh apps", we will have a further awareness and understanding for such apps.Secondly,according to the investigation of 300 audiences who use "small fresh APP" with the way of "questionnaire Star" and the paper questionnaire.Then with the "uses and Satisfaction" theory to discuss,from the audience characteristics, media usage, content preference characteristics and the motivation.Then through the data analysis to clear the situation of "small fresh APP ".Finally, accroding to the result,we wil know the development trend of sub-culture.This article focuses on the questionnaire data’s research and analysis, the audience is always the key to media research.Media market always focus on the needs and expectations of the audience, by meeting the needs of the audiences to get as much as people and develop the market potential audience to gain both social and economic benefits.Subculture is subsidiary culture, generally correspond to the minority."Small fresh APP "of the development and promotion are based on audience different needs, while the small fresh subculture through the" small fresh APP "becomes famous.In this paper, according to the way of combination of quantitative and qualitative analysis on the "small fresh APP" audience research,we can know the media production "small fresh APP" of this subculture not only can provide experience to media development,but also have the basis of the reaction of the media on the subculture. So it is necessary to do this Research and consistent with the current Situation of new media, which is also the innovation of this thesis.