| With the development of mobile Internet technology, as well as the extensive usage of smart phones, the application program APP of third party based on smart phone are playing an important role in the trend. The number of the APP from APP stores is still growing rapidly every day, thus promotes the fierce competition in APP market. According to the different requirements of mobile phone users, APP developers are looking at all aspects of daily life, mainly ranging from life, study, work and entertainment, trying to further subdivide APP market and win the advantage as soon as possible.under the development and reform of technology and terminal, paper books are gradually replaced by PC and finally developed to mobile terminal until now. Reading class APP comes into being naturally under the background of national reading and the pursuit of development of traditional publishing industry. In this regard, Reading class APP based on smart phone can better serve the needs of the users and has become a hot spot of marketing competition, because of its convenience and fragmentation.Reading class APPcan have different classification from different angles, such as the angle operating subject, the platform classification, as well as the design style. Among all Reading class APP, reading class APP of small fresh stands out for its unique style. Reading class APP of small freshrefer to those Reading class APP with fresh style and usually has fresh and literary design of UI, characterized by special interest. The product of such APPs are in pursuit of originality and difference, presenting a image of simplicity, elegance and casualness."ONE" and "JianShu" rank higher on the APP list of small fresh in APP stores. Both of them are characterized with fresh design style, the pursuit of original content, positioning special interest, and pay attention to the depicting of personal emotion and their growth, which make people feel refreshing among all the reading class APP, thus occupy the important place."ONE" is a application software of literature and art edited and supervised by han han. Moreover, it was designed by the joint effort of the original cast member of "Party". The main target user group is for 18 to 35 years old mobile terminal users whose hobby is literature. Released less than 24 hours on the App Store, the APP became the first place on the total list for free." JianShu"is a mobile terminal APP developing from the web version of reading community. It is a network products which integrated writing with reading. As the first domestic online writing software compiler supporting MARKDOWN, it aims at becoming the best writing software for writers, committing to offer writers writing experience of concise writing and by resorting to the idea of "exchanging story and communicating ideas" constructing simple and clean reading experience for readers. In 2015, Jane book APP won the best software design of 2015 ChinaBang and obtained the official recommendation many times from millet APP store, Peas, the Best Application etc.The paper consist fivechapter. The first chapter mainly introduces the background of selected topic, purpose and the research methods and so on, a literature review of relevant research object is also carried out in the chapter. The second chapter mainly combs the development of reading class APP of small fresh, ranging from the application APP, readingclass APP to reading class APP of small fresh, then the paper overviews the status quo of the development ofreadingclass APP of small fresh, so as to introduce the present situation of the market for "ONE" and "JianShu".The third chapter compares the "ONE"and "JianShu" (android version) and analyzes the similarities and differences between them. The fourth chapter tries to work out the innovative points based on the backgroundof readingclass APP. The fifth chapter rethinks the development of reading class APP of small fresh represented by "ONE" and"JianShu" in the market of readingclass APP and puts forward some Suggestions, so that readingclass APP of small fresh and the whole readingclass APPmarket can develop better. |
