A Study On The Program Form Of "Spicy Scholars" In The Network Talk Show

In the development of new media technology, network program form is becoming richer, talk show as forever morphology in the TV program, now already by the traditional media platform extends to the network platform to attract large audiences, become one of the most popular network programs audience favorite. Network talk show based on network platform, network platform, high freedom, the advantage of interactive make excellent network talk show gradually have a solid audience, even a lot of shunt of traditional media audiences of the program, users can comment, timely interaction shared viewing experience, transfer advice, the audience is no longer satisfied with with the simple "Recipient" identity passively receive information, network platform interactive one-way communication model has changed from top to bottom; at the same time, the lower the access threshold so that ordinary users can also to express their views through the video program became normal, the production of the program, transfer advice, these, are in constant strengthen competition between networks.《Spicy scholar》 was founded in 2009, is a talk show relatively early, in the network,is also a netizen individual independently produced by talk show programbroadcast.In the network show constantly upgrading, most of the network program life is very short, the file users independently produced show has been in operation for five years, and still have a stable audience and objective attention and click through rate. Program form is the way of a program, corresponding in the program content, through the methods of literature research, content analysis, cross research, use of sociology, radio and television science and other disciplines of knowledge in communication from the perspective of 《spicy scholar》 program form is studied, under the communication advantage of the programming point liberalization program settings, network environment gives the program production of civilian production environment, as well as network program making cost analysis; under the propagation of the main host features, characteristics and advantages of communication summary 《spicy scholar》 program host showed in network environment, and the production of "subversion directing Center system" to the traditional program; the communication contents mainly show the richness and program content massive network information entertainment; a strong interaction in the angle of audience mainly, this is also the network’s talk show compared with traditional talk show maximum subversive significance, the attempt master and pass the equal right; at the same time, in order to 《spicy scholar》 as the representative of the talk show in the content selection Material, mode of transmission and resource use have shown a fusion of strong, using both use the network media resources and take into account the traditional media resources. Material, mode of transmission and resource use have shown a fusion of strong, using both use the network media resources and take into account the traditional media resources.Of course, network talk show is still in the beginning of growth, its needed to analyze the development prospect and strategy. Study on the development strategy of mainly concentrated in the fourth chapter:"content is king" improve program level, promote the culture of the network talk show, enhance network presenter quality, are the necessary conditions to guarantee the network talk show the benign development of the audience value oriented; put forward the development focus of the requirement of network talk TV talk show; the network as a new media, especially the internet talk show program self-made, construct its profit model is still a long time exploration problem; in addition, establish network linkage mode, building a brand concept is an important measure to ensure the network talk show long-term development the.This paper is the study of "spicy scholar" program form in the perspective of communication, and the development of a network talk show were studied. This network and traditional media platforms talk show morphogenesis, further development of the network talk shows are of practical significance, but also to provide inspiration for further research.