A Study On Minority News Reporting And Regional Communication

The spread and influence of today’s media to the ethnic minority areas have notable externalization into the real scene of minorities’product and live. How to realize the transmission and inheritance of minority culture by the advantage of information and resource of the mass media. And to achieve the good vision of national unity, progress and prosperity. This obviously becomimg a hot topic of concern. And to this means, The media of minority areas is no longer the carrier of information dissemination, it has to be the carrier of national culture and characteristics, and the mass media itself has already become the unity of information dissemination and cultural inheritance.As to the ethnic minorities, they have their own historical and cultural characteristics and traditional ways of existence, and thus they have their own unique national culture and psychology, but because of their living styles are in groups, so they formed into sameness in some way and they are more identify with other’s minorities, so the report of the minority areas appears more important, and the responsibility and bear of minority areas’media is bigger also. There are many localized nationalities in Qinghai, such as Han, Tibetan, Tu, Hui, Mongolian, and Salar, and the western province of china which is ethnic enclaves. Nowadays, our country is in the critical period of deepening reform, and in order to promote the reform and opening up, also speed up the regional development, our country convokes conference for many times, medium is one of the three major functions of the dissemination of information. And to be the mouthpiece of Qinghai province, Qinghai Daily should not only convey information, but also strengthen the communication and exchanges, and also spread and development of excellent national culture, in order to make the region render leap-forward development trend, thus realize the addition of the construction of a harmonious society.Today, regional transmission has become an important performance index of a regional competitiveness, it represent the new idea of a regional development planning and decision making, the economy, culture, human resources can all produce the effect to regional development, which cannot be ignored, in other words, the spread of the regional development is the area to the influence of the transformation of social resources, which has great influence on the development of a region. This thesis involves the areas along the route to the national minorities in Qinghai, is at present of the real subject to the economy of subjective dynamic propagation process of cognitive construction. In general, the provincial party newspaper itself is more obviously regional and local characteristics, in the process of news reports only attaches great importance to the actual situation of this region, to grasp their own audience, good information dissemination effect can be achieved. As to the minority nationality areas in Qinghai of the sporting event, the accumulative effect and influence is very significant, it has experienced the 13th, involving the minorities’ ethnic, the competition is relatively representative, so this article become the research object, and through the provincial party newspaper in the route to the localization of the minority areas news reports, it referres to the news which focus on analysis and in-depth interpretation, aiming at this kind of news coverage which can take advantage of existing, and fully reflect the influence of regional spread, make up the missing part, and make the information more accurate and rich.This paper is divided into four chapters,the significance of the paper’s selected topi c, the minority news reports comprehensive analysis on Qinghai daily, Present value rel ationship around the Lake Race reports and regional communication, the value and path innovation around the race reported widening regional spread. In the first chapter, we discussed about the significance of the topic, literature review, research problems, research methods and the innovation and the main research problems; in the second chapter, we select from the media sample and the "Qinghai daily" reported content analysis from 2002 to 2014, analysis of Lake Race reports, analysis of Lake Race opportunity and its deficiency; The third chapter discussed about the around the Lake Race report becoming the Qinghai regional transmission media, the around the race constructed by "Qinghai daily" of regional communication and concrete presentation, "Qinghai daily"constructed around the race on the regional dissemination significance and other aspects;The fourth chapter analysis from the the brand of "on the road" of the race, by the Qinghai daily, to create the communication network of the " beautiful Qinghai"\ and also explore multi media publicity to expand cooperation and the influence, to promote Qinghai regional spread, and using the regional marketing strategy close to people’s livelihood and other aspects for the media.