Research On The Symbolic Communication Of Internet Celebrities

China is undergoing a profound social transformation,popular culture and consumer culture in the social daily life gradually occupy a central position,the media in which fuel,presents commercialization and entertainment tend to become more and more obvious.Internet celebrity as an emerging consumer Internet era popular cultural symbol,its great commercial value creation is full of attention.In the communication of internet celebrity,construction,production and cultural significance propagation rules remodeling function symbols.It helps to analyze communication meanings of internet celebrity phenomenon.In Semiotics and self presentation theory as the theoretical framework,based on the background of network culture,combined with the spread of internet celebrity phenomenon,in-depth study of the network is how to spread the red symbol and symbol consumption caused by construction of the audience?What are the factors affecting the internet celebrity symbolic communication?What are the problems and how to improve the internet celebrity symbolic communication?Review the history of the internet celebrity phenomenon and the rise of the Internet era,network has found the red grass roots,symbols and interactive features of symbolic communication mode from four aspects of communication environment,communication subject,communication content,communication audience of internet celebrity,the interpretation of the dorsal,and internet celebrity inquiry the symbol of the audience Interactive mode.The study found that the main embodiment of symbolic communication mode of network communication red as follows:firstly,the red net spread according to the symbolic functions under different communication context and choose the corresponding propagation situation;secondly,the appearance of character symbol of internet celebrity construction;thirdly,the content of symbols and audience resonance production.From the symbolic interpretation of symbolic interaction theory of network path transmission network through internet celebrity,internet celebrity affinity set of characters to narrow the psychological distance,through the dissemination of the contents to meet consumer and audience audience fragmentation have symbolic interaction,the audience is through self realization situation interaction discourse through the small circle meet,Self identity symbol interaction with the internet celebrity.In depth analysis of influence of network red symbolic communication macro,meso and micro factors,according to the existing internet celebrity symbolic communication personality charm in capital,popular culture secularization,public opinion manipulation and other issues,try to put forward the improvement strategies from the media level,management level,subject level,audience level:To strengthen the positive guidance of public opinion,the fight against bad symbol communication,focus on the production of high quality symbols,enhance consumer information literacy.