| The separation mode on production and broadcasting of TV drama has been practiced for several years. The TV drama market is more active in a competitive environment, but also have some problems. Starting from Jan 1, 2015, Chinese TV series will no longer be allowed to broadcast on more than two satellite channels at the same time during prime time. According to the policy, the TV industry is heading for transformation, and the relationship between producers and broadcasters will change. As a financial center and cultural height, Shanghai plays a leading role in exploring the development of TV play. The paper has an analysis of problems in TV making and broadcasting, and studies the production in America and Korea. The paper also has a critical thinking about the future of production and broadcasting mode of Shanghai TV drama. According to the exploration that Shanghai made, the paper puts forward that production and broadcasting will collaborate in the future,which means customizing TV drama and broadcasting on TV station and online. Finally, the TV drama should have good content to take up the mission of spreading culture. |
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