From The Point Of View Of Zhibofenli "Chinese Good Sound" Production Model And Publicity Strategy

As China’s media industry getting stronger, our TV media has made great progress inour existing media environment. Triple spreads with impressive speed, new media such usIPTV, mobile multimedia enters our life. The production company of private televisionemerges in large numbers. The audience’s awareness of participation in the field of televisionhas made communication transfer from one-way to two-way interaction. The mode ofself-sufficiency has existed for a long period of time, China’s TV industry had a insufficientnumber of programs. The problem of homogenization has threatened the further developmentof China’s TV industry. Break the mode of broadcast unity.The market-oriented separation focus on socialization and has become an inevitablechoice for China’s TV industry. Started on July13th, ended on Sep30th. The success andinnovation make <the Voice of China> a stage play. It is not only a successful TV program,more of a new study sample.The paper is based on the subject of <The Voice of China> held by ZheJiang satellite TV.Analyze its reason of success based on the separation of production and broadcasting. Thepaper says yes to such an operation mode, namely the localization of excellent western TVprogram after being recommended to China. What’s more, combined with contemporarysituation of domestic music shows, the paper tries to explain successful TV program’sbackground, analyze fixed elements of TV program’s management, and discuss the reasons ofits swift success. Besides, through the dissection of <The Voice of China>’s operation mode,the summary of western music shows based on the reference, the paper puts forward diverseoperation mode structures to meet the requirement of entertainment shows, suggestingcreative operation mode in order to broaden the way and improve the sustainabledevelopment of domestic TV music shows.At the same time for many marketing propaganda Zhejiang TV used for in-depthanalysis, summed up the use of promotional strategies, are the role model for the mobileInternet in the social propaganda formation.In the mean time, get further insight into the diverse marketing methods which Zhejiangsatellite TV has used. Summarize the propaganda tactics. Make a list of the effect that whatthe TV program do to the social communications of the Internet. Eventually, the paperprovides some countermeasures to deal with the shortage of the program. Because theinnovative thinking, plus various aspects of production, publicity, etc. high-end strategicpositioning and high-level of production, a variety of marketing tools, promote the brand awareness, reaching unprecedented influence.Phenomenon of the media<The Voice of China>in2012as the most worthy ofattention, the Commission’s advantages into full play, the reason of its success isworth learning other programs. In addition, the program of marketing strategy, industrychain and other aspects of innovation is also worthy of study.