Research On Group Behavior Diffusion Model Based On Complex Network

As the main part of social work and life, the status and importance of social group in social life are more and more obvious. Accordingly, the role of social group behavior’s impact on society can not be underestimated. For example, an important role in enterprise organization on economy and employment, the vandalism and threats of frequent group incidents to social stability and people’s property and life safety. So the research of group behavior has attracted the attention of scholars. The main content of this paper is the study of the interaction mechanism between individuals in the group behavior diffusion.This paper establishes the model of group behavior diffusion by studying on the interaction mechanism between individuals and then analyses the model. Thus the paper may be hoped to provide a reference function for deeper quantitative research in group behavior and practical management behavior.Foremost, with the logical relationship between individual motivation and individual behavior as the breakthrough point, the paper analyses the decisive effect in specific circumstances of individual motivation on individual behavior from the microscopic point, discusses the interaction mechanism between individuals in the group behavior diffusion from two aspects of wide- local and forward-backward effect and then establishes the generalized influence interaction model. Secondly, the paper tests the validity of the model by taking the antitheses of empirical test and simulation analysis and discusses on the important factor affecting the diffusion state of group behavior. The paper concludes that wide-effect is essential to depict group behavior diffusion in depth and the scope of individual perception and the key individual cooperatively play a decisive role in group behavior diffusion time. Also, from the macroscopic perspective, this paper elaborates and explains a gradual process of group system state, changing from ordered state to the disordered and then to a new ordered one, by introducing the theory of Group Behavior Entropy to the description of group behavior diffusion.