Study On The Survival And Development Of Private Publishing Institution In Shanghai In The Period Of Republic China

In this study,published in Shanghai in the Republic of private institutions for the survival and development of research topics started in the wide range of literature on the basis of research,first published use of the relevant ecology and management theory of private publishing houses in Republican Shanghai survival and development of in-depth system research , including its quantitative and qualitative inspection. Shanghai in the Republic by the rise of private publishing houses outside the ecosystem , niche , in ecological research , clearly reveals the private publishing houses in Republican Shanghai factors in the rise and development of the dynamic trajectory. In accordance with the basis of detailed historical data on many Republican Shanghai Kai as of the time publishers,place of business,the responsible person and made a summary and Textual History. Finally,the Republic of China Shanghai summed up experience in the development of private publishing houses and lessons learned , and make recommendations accordingly to the current development of the private publishing industry reference.Body part consists of five chapters,the first chapter the basic concepts of ecology for the publication,first introduced the "ecological","publishing ecosystem" concept,and then rule on the interpretation of niche publishing. This chapter is the theoretical basis of this thesis,the remaining sections are for around the "publication of ecology" of the core to expand.Chapter II,the Republic of the rise of Shanghai private publishers outside the ecological research. Consists of two sections: First,during the late Qing Shanghai publishing industry development; the second is the development of private publishing houses in which the external environment.Chapter III,the Republic of the private publishing houses in Shanghai ecological research. First review of modern publishers situation,and then from the private publishing sector diversification,diversification of forms of capital organization,industrial management of its three-dimensional aspects of the overall analysis of the three,the final competition from the topic selection, editing,printing quality competition,marketing publicity publishing houses three aspects of competition in the operation and the competitive environment.Chapter IV,the Republic of Shanghai private publishing houses of niche analysis. Data from the Republic of Shanghai's economic development, institutional development of private publishing comparative analysis of two aspects of data discussed at the overall development of the national publishing industry overview,pointing out that the private publishing industry in the country's position in the publishing industry,and prove that the private publishing industry to become the national economy The fact that the important category.Chapter V,to business,the Chinese represented the rise of private publishers. From many publishers have been able to in the reasons for the rise,elaborates its strategy for survival and development and publishing features.At last, from the operation and management, historical level, awareness and other aspects of life concluded that the development of its current importance of the publishing industry.