Metropolis Daily Report And Urban Culture Construction

China city of the fastest10years and the birth of metropolitan newspapers development at approximately the same time, market positioning of urban newspapers, making it more attention to reflect people’s life and meet the needs of the citizens. With the rapid development of our city, highlighting the various contradictions of social differentiation and transformation period, value people confused, in urgent need of mass media provides the identity of public figures. In recent years, city news emerging from civilian "grassroots" hero,"the most beautiful" people, they in the dissemination of the emotional core point--"moved". These people moved kindness and quality and audience empathize, cultural identity and value identity, in the media construct can stimulate people’s conscience "pseudo-environment", urges people to social morality, and to construct the city spirit culture. Metropolis Daily according to the audience to act moved the needs of others, further derived by setting up columns moved the influence. The moving communication has become the era of media phenomenon in city a, also provides a wealth of samples for the current figure report study. China will also promote the city, how to do well the people newspaper reported in the process of city under the background of humanistic care, improve energy media, makes people form the values identity and social identity, is an important topic at this moment. According to the "Shanghai Evening News" reported the figure as an example, through the interpretation of the city characteristic, carries on the analysis to the affected people report the necessity, characteristics and function, in order to explore the city newspaper how to influence public opinion city culture construction.