Appeal And Marketing

In recent years, reality show types of TV programs is well received with its unique charm in the TV screen, which impacts the subversion of the traditional program. Although the reality TV show has caused a widespread controversy from the date of birth. However the overseas foreign thing in the world is on a roll, and, only in a few years, has the general television audience just feel fresh an alternative form of TV programs, has become the mainstream of today’s numerous television type form. Can not polite to say, as long as there is a reality show, which which have ratings.But due to the reality TV show has been copying foreign, the phenomenon of homogeneity is very serious, China’s reality TV show has encountered the bottleneck, used to be in viewing the best reality show "super girl", a few years later, the birth of its quickly faced with ratings decline, the audience erosion situation. China’s reality show, in other words, is at the turning point today and how should it go, which is gradually decline, finding a new growth point or creating a new situation has become a topic worth studying.China singing like the show in the representative of Chinese television production dominance based on its height,, this study selected China singing like the show as the breakthrough point, combined with the open system analyzes the logical structure of the framework, combined with theoretical research and case analysis, the study tries to find the development trend of China’s reality TV singing.In this paper the development of reality TV show is on, analysis, discussion and summary. The help of the predecessors’research, and the existing related research literature, data were summarized. Choose specific fact (case)-Zhejiang TV’s " Good Sound" and "I’m a singer" of Hunan TV station two television shows as the visual contrast analysis Angle, is with reality TV singing, due to differences in demands, marketing different and common points, such as contrast, and reality version of the hugely successful, provide reference for the similar program of meaning. At the same time, from the perspective of human feelings, news, variety of packaging, management thinking, the demands of the public, the media development to fully excavate and play its audience to transmit, domination, the performance desire, desire of expression, with the effective way to maximize, further to the public psychological produce win-win value.Chinese singing reality show program into the ice age gradually in the aftermath of the2004"super singing girl" after the millennium. The appearance of "good sound" in2012and "I’m a singer" in2013, brought the second development peak of reality TV show, which staged a ratings miracle legend, operating performance of Hunan satellite TV, ZheJiang satellite TV to dominate the domestic entertainment supremacy. How to cater to the audience psychological demands, create the masses love to see and hear the entertainment program, will be China singing reality show in the next development must consider the problems in the process of.Therefore, this article from the demand and the marketing of more than two programs of study, focuses on the analysis of the two show different demand positioning, marketing, promotion channels and the way of operation, to find success from the experience, and provide the reference to find the difference of development, to avoid homogenization of entertainment.