Reflections On The "Star" Phenomenon Of Chinese Journalists

Accompanied by the commercialization wave in media industry, journalists "idolization" phenomena have sprung up in China in recent years.CCTV journalist Rui Chenggang represented "entire Asia" to ask President Obama some questions on the2010G20summit at Seoul. In2013,"Support Chai" and "Oppose Chai" caused by the Hong Kong Phoenix TV reporter Lvqiu Luwei criticized CCTV journalist Chai Jing. These events make journalists "idolization" phenomena becoming a highly debatable issue. As a result, the journalists "idolization" phenomenon is mainly discussed and researched in this paper.This paper gives a clear definition of "famous journalist" and "journalist idolization", researches the origin of "journalist idolization" through the American news anchor star system, and analyzes present situation of the Chinese contemporary media industry is awash with "journalist idolization " phenomenon. Chinese star journalists can be divided into three categories:brand star journalist, public welfare star journalist and entertainment star journalist. I choose several representative star journalists in these three categories to discuss various types of star journalists, then find out the advantages and disadvantages of them. In contemporary, under market economy conditions, the brand star journalists can bring many positives to raise awareness and impact of journalists, to shape medium brands, and to promote the commercialization of media industry. However, the brand star journalists can also be harmful to the objectivity of news by influences of journalists’personal style, and do harm to brand credibility of these journalists’company. The public welfare stars can play the guiding function, but they may lose themselves after be a star. The entertainment star journalists may amuse news excessively.At last, this paper combines journalistic professionalism, uses the theories of journalism to analysis the correct positioning of journalists, ensures reports could be made transition from "star journalist" to "famous journalist", finds out how to correctly and rationally deal with "idolization" phenomena from the perspective of the audience, media, society and journalists.