Research On Marketing Strategy Of Micro - Blog Of TV Media

With the continuous development of reform and opening up, the government’s management on TV media is gradually relaxing. Facing the policy of "decoupling" and the pursuit of profit, marketing is necessary to win in competition. Although MicroBlog marketing started relatively late in China, but in2009, it has been an upsurge in boom and its potential should not be ignored. And MicroBlog becomes a platform for media marketing under the background of the high attention. Qualitative and quantitative research methods are adopted in this thesis. Based on the marketing strategy analysis of Anhui satellite TV Sina MicroBlog and the Hefei TV Sina MicroBlog, this thesis tries to find the problems existing in the marketing process, put forward the existing problems and the reasonable suggestions.This thesis is divided into three parts, the first part is the second chapter of this thesis, the development of MicroBlog and MicroBlog marketing are introduced, and the features and advantages of the current domestic TV media MicroBlog marketing also are discussed. The second part is the third chapter of this thesis, the MicroBlog marketing strategy and characteristics are discussed by the analysis of Anhui satellite TV Sina MicroBlog and Hefei TV Sina MicroBlog. The third part is the fourth and the fifth chapter of this thesis, the shortcomings of the current TV MicroBlog marketing are discussed and the reasonable suggestions are tried to put forward.