A Study On The Guidance Of Public Opinion Of Microblogging In Yunnan Incident

During the development of Internet in our country, the public opinionguidance of emergency has been paid more attention, more and more scholars andacademic focus on public opinion guidance of emergency. Nowadays, microblog isvery popular in China, it is becoming one of the most useful media. The reason thatemergency has been paid more attention is emergency has the characteristic ofdestructive. The speed of spread in microblog is much higher than other normalmedia, especially about emergency. Microblog owns large number of users, and itsinfluent scope is becoming more wide. In China, microblog includes livelihood, current politics and other hot news, so the microblog’s influent widely. Microblogsupplies a new way to people to realize outsize, in order to make microblog servepeople and government more helpful, we need to pay more attention to the guidanceof microblog.Microblog influents China deeply, include west and border area of China.Using microblog to spread news, there are still quite a few problems ingovernment and main media. The government in south-west of China used to face toemergency successfully through microblog. Microblog shows the government skillson emergency.The public opinion guidance through microblog not only fits developed region inChina but also fits developing region well, such as Yunnan region. Throughmicroblog, the government can communicate with people directly, it can also help thegovernment to improve its credibility effectively.