Analysis Of Micro - User Communication Mode And Use Behavior

In this era of mobile data, as a product integrated instantmessaging and mobile Internet technology, a new mobile instantmessaging will be introduced to b micro message and quickly to win theattention and support of the market, showing the huge market potentialand broad prospects.In this mobile data communication orientedinformation age, at the same time, the new media to Micro message onbehalf of the study in the dissemination of information, the socialfunction and the influence, and it meet the needs of the user mode.In this paper, from the user’s o, to explore the relationship betweenmicro message f, and micro information is how to meet the needs ofusers to support its continued development.After a review of the Micromessage emerging technology and the background of the times, throughthe retrospect of academic literature, using communication theory asthe foundation, analyzing the relationship between Micro messagefunction and several modes of transmission, and cited the use andgratification theory, to explore the Micro message to meet the needs ofthe user mode.At the end of,according to the research conclusion, this article onhow to develop mobile micro message on behalf of the instantcommunication, will recommend repsepond and problems andchallenges faced in the development process.