Construction Of Disaster Reports And Media Credibility

In recent years, global disasters occur frequently. When the bell has just rung in 2010, soon after the New Year, the world occurred on more than one after another major catastrophic events, Haiti, earthquake, earthquake in Chile, the United States snowstorm, earthquake in Yushu in Qinghai Province in China and other major disasters have resulted in more than 20 million deaths. A disaster for the human damage is large and modern technology is difficult to completely resist. However, "more than a proverb," Only in the painful lessons of the bloody disaster really understand the real, rational face of disaster, disaster prevention under the premise of science, mankind can better prevent and reduce or even avoid the damage and disaster loss, therefore, the media coverage for disaster do to improve their own credibility, stability, social order and safeguarding national interests are of great significance.China is the world's disaster-prone states. For various historical reasons, not only the development of open disaster coverage is extremely difficult course, but also for disaster studies reported less study reported in the disaster management framework, there are still many gaps and shortcomings. In this paper, earthquake, earthquakes, Haiti, the world's reported cases of major disasters, to investigate how disaster coverage for building the credibility of the important role of the media, the following innovations:1, True, timely, open construction media disaster reporting is an essential element of credibility, but also the media "environmental monitoring" function of the specific embodiment is conducive to correctly guide the audience, stable social order and enhance media credibility.2, The media reported that the process of disaster is an important process of building the credibility of the media, the media, the true disaster for the timely response to meet the audience and information needs of the community for disasters premise.3, This article reports on the disaster and found to refine and classification, according to modern science and technology for disaster prediction level of coverage can be divided into predictable disaster reports and reports of non-predictability of two types; in accordance with the disaster from place to aid the process of reconstruction and then to be divided into stages of disaster outbreak reports, disaster relief and post-disaster reconstruction phase coverage reported three stages. In accordance with the different types and different stages of disaster, disaster report on the study, research and analysis of different types and different stages of the task and characteristics of media coverage, combined with these features and tasks of the construction of credibility to provide reasonable advice.4, How to report the disaster to better achieve the credibility of the process of construction, also need to combine psychology, sociology, education and other related ideas, timely information while reflecting the actual disaster but also as human feelings to comfort the victims, with encouraged by the language to inspire the audience to form a positive resist disasters, overcome the disaster of the good society, while paying attention to the combination of education and disaster knowledge to achieve real popularity in the community awareness of disaster prevention and mitigation, and strive to prevent and reduce the root causes of disasters caused all the loss and destruction.5, The context of globalization, set up the media authority, build credibility for the media to play a role in disaster coverage, the right to guide the audience, stable social order, improve the market share of the audience all have an important role. But for different media to build credibility of the need for more integration of the nature and characteristics of its own reports, such as: print media should pay attention to the depth of coverage; TV live coverage of the media should pay attention to the timeliness; Internet media should focus on the purification of their own public opinion environment, disaster period to prevent the disaster put an end to rumors of production, purification media environment. Mutual co-operation of the media in disaster reporting in correctly guiding the audience, stable social order, to enhance the international competitiveness of China's media and safeguard national interests.Can see that the credibility of the media coverage of a disaster of great significance. In China, the media as the mouthpiece of the party and the government, reports on the disaster to some extent, reflect the Government and the media, the level of emergency response capability and credibility, do to help disaster reporting is not only beneficial when the emergency policies the government to carry out the implementation and helps to preserve and enhance the credibility of the government and the media level, is conducive to safeguarding national image and interests of the people.