Integrated Information Service Platform Based On The Concept Of Information Operations And Realization

The competition of telecom market is increasingly fierce with the rapid development of the economy and the communication industry. In view of this situation, a strategy of transformation from a traditional basic network operator to a comprehensive information service provider is put forward by Chinese major operators. However, there is a problem about the construction of information service system that all the information service is independent without business integration and cannot be shared. This problem will largely restrict the development of information service and the information maintenance costs will be wasted, which means that the information service will always be limited in a low level of inferiority. Therefore, it is necessary to carry out research about the support functions of information service and resolve the information sharing and business integration difficulties, creating an efficient and high-quality platform which supports across-system and cross-industry information service. Based on this idea, an integrated information service platform based on the concept of information operations arises at the historic moment.So-called information operations, is a set of closed-loop supporting system including cataloguing-〉maintenance-〉demand release applications-> feedback-> analysis-> cataloguing. The whole operation process is based on the information service value and achieves the information service which takes the market as the guidance, takes the network as the basis, takes the customer as the center, with data analysis for support, fully considers information demand diversity, and thus supports cross system, cross-industry information fusion sharing, creates complete ecological value chain of information industry, utilizes information resources efficiently, provides customers with complete, comprehensive and high value-added information services.Also a comprehensive information service platform will make the centralized management and reduce the cost of information operation by supporting multi-channel information cataloguing work. At the same time unified information release, information feedback and information analysis mechanism form a long-term closed-loop information operation system that realizes the information sharing and business integration in the different information industry system. On this basis, the platform also provides voice (call center), SMS, Internet, wap, search engines such as services, which let the customer experience to the multi-channel consistent high quality services of voice, internet and mobile terminal.This paper explores how to achieve the above functions. It discusses information cataloguing management, information value analysis, unified information release, information service ability support, information customization and e-commerce six aspects and analysises the advanced technology applied by the several aspects. Furthermore the paper clarifies the architecture design of comprehensive information platform overall, which embodies the characteristics of hierarchic system structure, interface standardization, IP bearing and so on. The architecture design realizes the main manufacturers access platform switching and seamless combination of information search engine, and underlines advance and innovation of a comprehensive information service platform based on information operating conception. Using this platform, it provides convenient service with comprehensive application for the public customers during daily life, as well as provides a good information release and business development platform for institutional customers.The platform is the driving force for operator gradually moving towards intelligent, diversified, and information service comprehensive. The driving force plays a vital role for enterprises to improve the overall competitiveness and ensure the capability of sustainable development.