Study Of China's Tv Hit Shows

TV hit shows in the form of a unique after about 1998 years ago on television screens in China, has quickly became popular, to the decline, revived, Jianrugaochao, this television phenomenon of the phase affectionate attention to attract the audience, but also led tosocial hot.However, for the TV phase affectionate, and lack of in-depth special studies.This article first blind date on the Chinese TV programs covered by the concept, scope, artistic characteristics of the basic theory of the sort.That China is a reality TV hit shows in the form of a display for single men and women self-stage, and friends to build a free and open platform to civilians, the theme of longing for love, that single men and women for the purpose of providing services to meet the audienceentertainment needs as the goal, the internal innovation of Television Arts as a driving force to drive the economic effects of a class of television programs, is marriage dating-type reality show category.Interactive entertainment, emotional service, drama, suspense and style of the civilian population of the four arts features.Early in the development stage into the "Rose is about" love and marriage as the representative of the television programs and the current period of "You Are the One" as the representative of the TV hit shows.Secondly, the "Rose is about" and "You Are the One," two programs, for example, the early marriage of TV shows and TV hit shows are on two different operating modes were compared.Respectively from the external conditions, internal demand, profit-driven theme of our times and focus on four aspects of the current television hit shows of the reasons for the rise again.TV hit shows that the re-emergence of the first reason is due to structural transformation of society led to increasing pressure on social reality and cultural concept of change, thus causing the number of remaining male and female left increasing year by year.Second, the Academy of Television Arts and cultural needs of the internal manifestations continue to change the external drive Innovation.Again, opening times and the young people in the pursuit of marriage emotional longing for a better program for the blind offers a rich rich soil to survive.Finally, the media, driven by economic interests, to make hit shows is bound to come back.Again, this is the use of communication theories on the spread of television hit shows effects were studied.Mainly from the analysis of the following three aspects, namely the experience level, the use of situational theory of TV hit shows the impact on the general audience. Second, the cognitive level, the use of agenda setting theory television hit shows on the social traditions of the impact of love and marriage; the second level in the psychology and attitudes, the use of theoretical analysis training programs for the young people blind date television audience generated Mate Selectioneffects.This analysis is based on a wide range of material master, the actual research and programs related disciplines on the use of theoretical knowledge on the basis of completion. Next, the paper analyzes the problems in TV hit shows.Including the form of similar programs, program style is not high, program subject lax screening impure and four guests.And then solve these problems, the author proposes a blind date television program development strategy.Are:high grade, have the connotation of the brand strategy, service, entertainment integration strategy, multimedia, multi-strategy approach and emotional interaction, the authenticity of the communication strategy. Finally, China's TV hit shows on the future development prospects, concluded that television has its own inner life cycle.To get TV hit shows eternal youth, the only success was constantly innovative form and content of the program can not be eliminated by the fierce market competition, long invincible.