Academic Journals Based On Customer Knowledge Management, Information Technology Research

Compared with the journals of academic popular science, the integrated culture, entertainment and leisure and other public periodicals, the academic journal is a special type known as the "less popularity" for the small groups of readers and authors. For a long time, the academic journal has remained in poor form of scanty volume of circulation and small readers because of the mistaken notions concerning readers'role and status. The tremendous advantages of informatization and the profound potential are far from being excavated because such ideas have extended to the building of information. The reason is to misplace the subject of market. The academic journal should prefer readers to works, and the market localization should change works as the main body into readers as the main one and return to the ultimate goal that regards readers as God. The paper looks at the journal from the new perspective of the customer knowledge management, proposes to take customer (readers) knowledge as a resource and implement customer knowledge management relying on the information technology.The paper summarizes and analyzes the current research and application of customer knowledge management at home and abroad, describes the related concepts, basic theories, methods and implementation procedures of customer knowledge management, analyzes the reason why the customer knowledge management is carried out in academic journal, and finally presents a solution to information construction of the academic journal based on customer knowledge management, which is composed of systems of knowledge acquisition, knowledge storage management, knowledge utilization and knowledge community. In addition, it is not an isolated process of construction in customer knowledge management system of academic journal, the system follows the customer-centred design and constructive idea, however, it is far not enough to rely on technical ways. To achieve customer knowledge management in academic journal, only all employees carry out consciously the business and service idea of "taking customer as the center", reform and explore each business management concerning business process design, the changes of internal management mode as well as external services planning.