| With the vigorous development of the reform and opening up in China, people’s living standards continue to improve, the pursuit of healthy, high quality of life is becoming an modern lifestyle. Under the background of national strongly support, our fitness market fast development, people growing demand for fitness club. And women gradually become the main force of fitness club consumer.This article used the literature material method, interview method, questionnaire survey method, mathematical statistics and other research methods, investigated and studied female fitness activities in Guangzhou city fitness club. Drawing these conclusions: the women who participate in fitness activities in Guangzhou are becoming younger, their cultural level and income are becoming higher;they haven’t regular and planned fitness plan;and haven’t targeted on choosing fitness programs,they notice more and more about the size of the external demand;they are all healthy;they can spend more money on fitness,they have independent personality, and have good fitness habits; There is no time to go to fitness club is the main subjective factors of the women; Fitness club location, fitness trainer, price and service is the major objective factors of the women;there are six suggestions for the affecting factors, To integrated use of of resources; To improve the hardware facilities of the club; To cultivate high quality coaches; Fitness club can hire right amount sports nutritionists; Taking the initiative to know about fitness female’s opinions; The government should improve relevant laws and sports market management institutions. |
PDF Full Text Request