thispapercombiningthecurrentsituationofsportstourisminyunnanprovince,kunmingcollegestudents’ awarenessofsportstourism,tounderstanditscharacteristicsinyunnanprovincetoparticipateinsportstourismconsumption,andtheexistingproblems.mainlythroughthequestionnaireinvestigationofsixuniversitiesinthecityofkunmingchenggonguniversity540studentsconductedaquestionnairepolls,includingthethesisof446 effectivequestionnaires.fromkunminguniversitystudentsdemandforsportstourismfeatures,decision-makingbehavior,consumptioncharacteristicsandtheinfluencingfactorstoparticipateinsportstourismimpactandtheattitudeandthecharacteristicsofcollegestudents’ indirectparticipationinsportstourismandsoonfiveaspectswereinvestigated,andputforwardthegovernmentandthetourismenterprisestothepublicityofsportstourism,tourismenterpriseslackofcollegestudents’ sportstourismproductsdevelopment,collegesanduniversitiesforcollegestudentstoparticipateinsportstourism,andconservativeattitudeandcollegesportstourismsafetyisrelativelyserious,theprotectionandsupportofthecollegestudents’ tourismmanagementdepartmentsatvariouslevelssuchasnotenoughfivecollegestudentstheproblemswhenparticipatinginsportstourism.1.kunmingcollegestudentstoparticipateinsportstourisminyunnanisveryinterestedin,andhighsecurityawarenessofsportstourism.thestudentsmainlythroughthenetworkpropagandaandrecommendedtofriendsandrelativesforsportstourisminformation.2.kunmingcollegestudentsparticipateinsportstourismmotivationismutiplelevel,itsmainmotiveistheleisureentertainment,alleviatethepressureofthelearningandstrengthenphysicalhealth.3.onthetypeofchoicetoparticipateinsportstourism,mainlyfortheclassvehicles,followedbytheleisure,fitnessandsportsclass,stimulateclassleast.4.kunmingcollegestudentsparticipateinsportstourismcaninputconsumptionamountisstilllow,theconsumptionofeveryridein500-1000 yuan,500yuaninthemajority,andtraveltimesless.5.kunminguniversitystudentschooseduringsummerandwintervacation,weekendorstatutoryholidaytraveltoparticipateinsportsactivities.mostofthecollegestudentstoparticipateinsportstourism1-2timesayear.6.kunmingcollegestudentsparticipateinsportstourismexpenditureproportionofsixelements,thinktickets,transportation,accommodationsforlargeexpenditure;onthescenicspottouristsatisfactionafterthecost,morethanhalfofallcollegestudentsthinkvalue,23.99%ofstudentsfortheirowncost.isn’tworththeplaceoftwoaspectsmainlyconcentratedintheticketsanddiet.7.inthechoiceoftraveltransport,kunmingcollegestudentsisthemainchoiceofthetrain,bus,bus.thechoiceofaccommodationis:quickchainhotel,guesthouse,hostels.collegestudentsmainlychoosewalking,sightseeingcar,cablecarfortheirpupsscenictour,andthechoiceofcollegestudentsinwalkingthisachievestheninelayersabove.8,kunmingchoosemorecollegestudentsparticipateinsportstourismwithclassmatesorfriends,lovers,relativestraveltogether.9.theinfluencingfactorsofkunmingcollegestudentsparticipateinsportstourismis:time,price,body,interests,andsportsproducts.tokunmingfactorsofcollegestudents’ indirectparticipationinsportstourismareasfollows:price,attractions,distanceandsafety. |