Research On Information Dissemination Of Ideological And Political Education In Colleges And Universities

College Ideological and political education is an important part of strengthening and improving the college students’ minds. Since The Eighteenth Session Of the National People’s Congress, with the progress of science and technology, media, dissemination environment, ideological and political education is getting more and more important, and also facing a lot of new opportunities and challenges.A good man know how to move with times and why to do it.Therefore, this article explore the coherence point of ideological and political education and communication, combining with the relevant theory of communication, the paper interprets the meaning of "college ideological and political education information communication",and sets it as a starting point of the statement of the concept and type and communication process as well as the influencing factors of the college ideological and political education information, the paper present the whole transmission process of the college ideological and political education information.In the meaning time, the paper summarizes the current problems existing in the college ideological and political education information dissemination. The article find out six problems in the process of the propagation:the authority of the educators is challenged, the ideological and political education information is limited, the negative impact of medium is expanding, negative stereotypes of educators, single feedback way, mechanism is not sound, and ignore the micro teaching environment.In order to save the above six problems, the paper discusses how to solve the existing problems in the view of teachers, students as well as the school. First of all, as the ideological and political educators in colleges, every effort should be made to improve their professional quality, they should master the scientific skills and methods. When they are in the selection of ideological and political content, they should pay attention to the theoretical property, contemporaneity as well as life. Secondly, as an educatee, they should understand and accept the ideological and political education in a scientific attitude, and also improve the media literacy. They should learn to think about the reasons behind matters, discern the false, inciting information and resist negative impact from the media consciously. Thirdly, the college as the carrier of the ideological and political education information dissemination should ensure the transmission of the information of ideological and political education smoothly in an institution perspective, the college should settle the stack of transmission of the information and build up the efficient Feedback mechanism.the college should adjust the staff of the school and try to innovation new management model. In order to ensure the communication of ideological and political education information timely and effectively and to achieve a good effect.