Study On Challenges And Countermeasures Of New Media Information To College Students’ Ideological And Political Education

With the rapid development of information technology, great changes in the way of information dissemination, a lot of information began to through the computer network, smart phones,digital television and other vector borne in society. The new media to the computer network and the intelligent mobile phone as a representative of the young college students has become an important means of access to information. The students learning, life and thinking way has the huge influence of new media information.Students through new media channels can obtain a mass of information, which is conducive to broaden students horizons. But the new media information these rich content is also a "double-edged sword", it not only bring new opportunities for the development of College Ideological and political education work, it also brings a lot of problems. New media information on college students values formation,information recognition, moral judgment formed a challenge, but also on the ideological and political education are the dominant position and the school ideological and political education of comprehensive ability to challenge. This paper attempts to study provides some feasible methods to solve these problems.This article is in Marx’s theory, drawing on previous research results, combined with the influence of new media information brought to the College Ideological and political education,analyzes the causes of formation of the challenge, and put forward the strategy to face challenges. The full text is divided into four parts. The first part introduces the research background and research significance, research and research methods; the second part discusses the connotation, characteristics of new media information and the ideological and political education of college students five related theory; the third part of the analysis of the new media information to the university student thought political education the main challenges and reasons; countermeasures are put forward. To deal with the new media information challenges the fourth part from the university management, university teacher sand students themselves four aspects.