A Study On The Public Image Of Civil Service Work

Social work as a self-reliance is essential to academic, vocational, professional and has developed hundreds of years in the West, since being introduced in China, because of its attention to vulnerable groups in society and the maintenance of social stability, state leaders are gradually attention, at the same time, our wide range of services like public service paradigm shift, the importance of social work service work service support civil society organizations as gradually revealed. The development of civil society need to work with service providers of all resources in these resources, civil society organizations work service itself public image is an important factor affecting its development.This study focused on the following issues:work of civil society organizations in the process of running the service, during operation of civil society organizations working in the service, what factors influence the work of civil society organizations serving the public image of the shape? Factors affecting the work of civil society to shape the public image of the service organization have? Work of civil society organizations can serve to shape their own image and social workers to work in the service of civil society organizations can play in the process of shaping the image of what role the way through what methods.I work with social service agencies and J S social work services, for example, in-depth interviews with survey research methods of public awareness on the image of the situation of civil society organizations working in different groups of cognitive organization, identity, the research impact civil society, public service agencies work Portrayal of factors, and finally work for civil society organizations serving the public image of the shape issue, personal recommendations.The study found that civil society organizations settled community work service development has close ties with the agency group cognitive organization, the higher the degree of recognition, but the general public does not come into contact with groups in particular organizations for awareness, recognition of the institution than low. Factors affecting the work of civil society to shape the public image of the service organization are:a more relaxed external environment for the development, organization leaders create awareness organization’s public image, the initial idea of forming the agency, institution code of conduct, the use of new media to shape the visual image is a civil institution social service organizations to create a favorable public image of favorable factors; lack of funds, the macro system does not straighten out, the lack of industry standards, low awareness of social work, and poor quality of frontline social workers is constraining private social agencies factors shaping the public image, which is unfavorable factors.