Research On The Present Situation And Characteristics Of CCTV - 5NBA

NBA League is the world’s most advanced basketball league, every year hundreds of millions of viewers via live television to watch NBA games. However, in today’s rapid development of new media, newspapers, television and other traditional media have an unprecedented impact and challenges, and since the Internet became eating media market this big cake is one of the media after the media reported the production of ideas and patterns are beginning to undergoing profound changes. Sports News as the news of the most commercially valuable, the most popular news categories, one of its influence on the audience of any medium must be highly valued.As the world’s top NBA basketball tournament has always been media reports around the world object. CCTV is in cooperation with the NBA on the road gone through23years. In these years, reports on sports events process, CCTV-5has been basically formed a style of their own reports. Television coverage of the NBA CCTV-5also continue to explore a set of their own way of reporting and program type. However, due to the domestic sports television reported late start, lack of production experience and heritage, still exists in many problems.This article is intended for research period through CCTV-5on the NBA live matches, sports news and "Basketball Park" and other programs conducted collected. Its program content for the quantitative analysis of statistical categories. Mainly from the events live, the report objects, reports genre, picture clip features commentary and other dimensions of analysis. Supplemented with literature reports on CCTV-5NBA three types of analysis and study, on CCTV-5’s NBA coverage characteristics and existing problems were analyzed and summarized. Eventually come to CCTV-5of the NBA currently reported major deficiencies:the program faced serious homogeneity and respond to the impact of new media seem simple, and made for the lack of response to these two recommendations.