Commercial Enterprise Market Development, Project Management Study

The market development of business enterprises used to be managed by traditional mode of enterprise administration, but now the market development of business enterprises have been transformed evidently along with more intensive market competition and the development of products diversification, specially, the market development of a certain product have more obvious project speciality, so the idea of project management come to be the effective mode to manage the market development of business enterprises. But now there is absence of the research involved in applying the project management to the market development of business enterprises, so this paper is going to probe it.This paper states the necessity for project management application in market development of business enterprises. The paper stresses on the systematic discussion on how to use the conception and method of project management to manage the process of planning and organization about the market development of the business enterprises. It analyzes and the uses for reference the project management theory, method and results to connect to the characteristics of business enterprises, and the specialty of market development. The dissertation provides the systematic and detailed statement about the process of planning and organization about the project management application, and introduces Shanghai Yolo's market development on central air condition as case study to prove the application value of project management.The innovative argument of the paper is to discuss in depth the planning and the organization of the project management application in market development of business enterprises. It relates project management theory to case study, optimizes the whole process of market development of business enterprises.