Research On Preceding Planning In Real Estate Development

Real estate industry has gradually become a new expanding sector of national economy along with its booming, but the level of preceding planning in real estate industry is still in primary stage. Preceding planning in real estate industry is paid little attention to and is directed without a set of systematic method, which directly leads to great resources waste, such as a large amount of vacant merchandise houses, new developed products continuing to be divorced from market. This paper, in view of present situation of preceding planning in real estate industry, expounds content and methods which should focus on during the process of preceding planning, applying theories and methods of technical economy, marketing, architecture and advertisement, analyzes factors inducing the success of preceding planning, constructs a frame of preceding planning by way of market analysis, project location, economic results analysis, and promotion strategy, builds up an practical index system of operation and evaluating method for preceding planning. Some cases are quoted to expound and prove my viewpoints, combined with qualitative and quantitative methods. I sincerely hope that the discussion on the topic of preceding planning in real estate industry is valuable in certain degree for its development.