The Development Of The Ssangyong Group, Concrete Thinking

Concrete, which has a short construction time, high rank intensity and good mobility, is one of the most basic materials in construction field. Specially, the use of concrete has some advantages in saving energy and purifying environment in recycle of waste. However, because of its great investment, high special implements and a spate of quitting cost, concrete industry is also a capital-intensive industry. Nowadays, demands of market bring about an amount of capital and, this fact easily causes malignant competition. If we do not pay more attention to the fact, it can be harmful to those enterprises. In these studies, the thesis will focus on several great concrete firms, mainly regarding their scales, fixtures and market shares. By comparing with the development of those firms in depth and width, general marketing and producing rules in those firms are got by analyzing each specific firm. Here, advantages, disadvantages, opportunities and threats, which a so-called Shingling Concrete Group have to face up in marketing and producing operation, was discussed as a typical sample, and also, some relevant countermeasure and constructive suggestion was given as well. Besides, for developing advantages, overcome disadvantages, keeping the enterprise from some adversities in market and grasping chances to improve substantial power of the firm, proper reforming in the firm is necessary according to this researches. By improvement of quality of products and service of marketing and working, it is sure that the enterprise will become more and more powerfully in competitive market.