| Changzhou Automation Branch of Tiandi Science and Technology Co., LTD. (hereinafter referred to as company) originally was research institute under the domination of the former Coal Industry Ministry. In reform of the system reform for research institute, it turns into technological public company. In recent years it has quite great progress. However, its marketing management system also followed primary mode, which obstructed .further stable, healthy and sustained development of company.The paper takes marketing management system of company as subject investigated. At first, it analyses actuality and existent problems of marketing management system of company, then it applies theory of integrated marketing to establish marketing mode of company which is marketing-oriented, at last it forms new marketing management system of company by moderate integration for marketing structure establishment, marketing team establishment and marketing management, customer relationship management and information system of marketing. |
