Zhengzhou Sky Concrete Mixing Machine Project Marketing Analysis

This thesis put an emphasis on the analysis of the marketing, such as the item of the mixer of the concrete of zhengzhou tiantu company.Zhengzhou tianyu company is a new-formed company, which produces device .In order to adapt to the changing environment and the developing competition , to make use of the current resource of corporation and increase the rate of profit , to improve the capability of the corporation to combat the risk of marketing, zhengzhou huatai water -building machinery corporation provides for such company.The aim of the thesis is to analyze the marketing environment and strategy of the company by the theory of marketing. At the same time, I hope that all I have done is helpful for tianyu company to form suitable thought of marketing and make out suitable marketing strategy. Of course , I hope that tianyu company can improve its competition by proficient management and effective marketing , turning out to be a huge corporation.The thesis analyzes four respects of the verall environment and seven respects of majoring environment, drawing a conclusion that some factors are benefit for the company, others are reverse ; and provide for the overall marketing strategy , including the direction of the market, the strategy and direction of product ,the strategy of price and selling , etc. This thesis also analyze how to make use of the mark resource and other resources, etc . Samely tianyu company should emphasize the joint of modern measures of marketing, for example, the management of the customers, and the traditional measures of marketing. I give advice to construct some organizations, too. Further, I analyze that making mark strategy and marketing theory, enhancing the competition are more important for tianyu company.So I can conclude by analyzing the item of the mixer of the concrete of tianyu company that both the overall environment and majoring environment are contribute to the development of tianyu company . The more need of the market, the more bright of the company, so tianyu can produce the product of the mixer of the concrete . With the competition becoming drastic , the company should work out proper strategy of the marketing. Tianyu company can aim for enhancing the core competition , so it occupy more shares of the market by the dominance of the product , the mark , the technology and the marketing . Then the company is able to enlarge its body . In a word , tianyu company will turn into a mighty corporation , leading others company for new aims.The innovation of the thesis : firstly, it analyzes the overall environments of tianyu company; which will benefit any company producing the same product; secondly, I analyze tianyu company to the core by use of the marketing theory, and build some corresponding models in some respects.The analyzing measures of the thesis: the marketing theory and the situations of tianyu company.