When Chinese film industry has been through 20 years of reform, the market is gradually mature and industry-oriented development direction has been clearly set. The following issues have become the topics of the age: how is Chinese movie industry status? What kind of factors and industries mechanism is there? And how to promote the industrialization process? With the perspective of economics, based on the empirical research methods, and the SCP paradigm framework, this study discusses the industrial structure, industrial behavior, and performance characteristics of Chinese film industry at present stage and the correlation between them and also gives selective recommendations for public police.The study first demonstrates the commercial attribute of film and the inevitability of film industrialization, Then it reviews the history of Chinese film industrialization and considers that the reform path, "market after industry" has made tremendous achievement but industrialization still lags behind. Based on the research on the structure such as degree of concentration, industry barriers and differences, it concludes that Chinese film industry is oligopoly-type structure. After the analysis on pricing strategy, marketing, mergers and acquisition, it analyses the film industry performance from the technical progress, high price and X-Inefficiency.As a result, to further Promote Chinese film industrialization, a deeper, broader and more open reform is the only way out. To adjust the film industry structure, to build up marketing conception that is suitable of the film industry development, to improve the film industry chain, to build up the police and rule of law which is needed of the film industry is a suitable Path for the fact of China' film industry. |