Under The Influence Of Popular Culture, Commercial Illustrator Study

Chinese commercial illustration has an immense improvement on design in these years. A number of young designers throw themselves into being the career ones. However, the exploitation of digital technology makes Chinese designers assimilate and cite the design elements and accomplishments at a multicultural angle. During this special period, many of designers are exploring how to keep native in commercial design.This article attempts to expound the concept of commercial illustration and Pop Culture which affects the Chinese commercial illustration profoundly, and analyses the commercial illustration design, take huge amounts of new works of Chinese designers for example, how to be effected by Pop Culture and be applied to the industry correlating with Pop Culture. In addition, the article attempts to guide people redefine illustration at a whole new angle and makes the designers who will be or who is being realize the actuality and development of Chinese commercial illustration clearly.At last, the article advances a few proposals on design commercial illustration for young designers and hopes to give some inspiration for them.