On Media Group Into Other Areas Of The Inevitability Of The Cultural Industries

"Convergence"has become instantly the heart of key words in globalization context. On the one hand, the traditional industries ,for example manufacturing industry, finance etc,are all trying to achieve even greater profitability together with cultural industry. The cultural industry, become the focus of attention in the industry leaders eyes. Media groups which inevitability being into other areas of cultural industry have become a major trend.In the"12th five-year program", Our country puts forward to promoting cultural industry as the national economic backbone industry's development goals, to promoting economic, political ,scientific development and cultural interaction. The cultural industry'development is an important measure in boosting the economic structure of the transformation and upgrade, also promoting the industry to other profession better again from national level on improving cultural industry status and influence.Our country has entered into the"macromedia era". The connection together with media form and traditional culture industry union not only plays an important role in the new industry of format, changing the traditional cultural products production mode and spreading platform, also endows with culture industry in the digital age of new connotation. The cultural industry which has better become media industry"content", can be radiating new life; Media industry which has became a cultural industry"cutting the body", can just have the real value.Transverse diversification brings the media group opportunities, especially the media group being to join cultural industry which is in other fields. It is the development of current integration trend for media group, indicating the direction. As a result, based on the practical background as the basis, the article media group will inevitably enter the inevitability of cultural industry in other fields, and media collectivization soft strength and improving the international media group makes better expansion development.